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Treasurer Elliott explains his plans to keep the new ESG policy from becoming a ‘witch hunt’
Indiana Treasurer Daniel Elliott speaks during a 2023 interview. (Credit: Kaitlin Lange)
He calls himself the “nerdy cowboy” — wearing boots with his suit and winning his election, in part, by driving his truck to far, less-populated corners of the state.
State treasurer Daniel Elliott, a farm owner from Morgan County, took over the Indiana Treasurer of State office at the start of the year, but he’s been involved in politics for about a dozen years. First as a precinct committeeman and then as a GOP county chair, county councilman and president of the local redevelopment commission.
Still, he viewed himself as an underdog when seeking the Republican nomination for treasurer last year against three other candidates because he came from a less-populated area, just outside of Morgantown.
During his first legislative session in office, Elliott has drawn attention for his more controversial focus on cracking down on environmental, social and governmental investing — known as ESG — in the state, but he’s also spent some time highlighting issues important to Hoosiers from rural parts of the state.
State Affairs sat down with Elliott to talk about his first few months in office, how the state’s new ESG policy will work and his 2018 fight against party insiders regarding the GOP’s platform.
The conversation has been edited for clarity, brevity and length.
Why should the average Hoosier care about what the state treasurer does? It sounds fairly wonky.
It is. I jokingly call myself the nerdy cowboy because I am.
You look at the main role of the treasurer, chief investment officer. Some of the issues that are going on right now in the nation, in the world and in our country really require someone who's willing to dig into the details. Being a software engineer by trade, that is my nature. I find elegance in numbers.
[One example that benefits Hoosiers is we work with] 911. I’m the only treasurer in the country that chairs the 911 system.
[Another example is] the Indiana Bond Bank. Coming from rural Indiana, big communities don't worry about financing. You take Hamilton County, my friends over there, great people. They have such great credit. They have so much revenue coming in. They are very well suited to work on what they need to get done.
Rural small towns need resources like the Indiana Bond Bank to help them be able to accomplish some of their goals, whether it be trying to get broadband into their communities or trying to fix a water supply situation.
Can you explain what the Indiana Bond Bank is?
Bonds are loans for municipalities and local governments. The Indiana Bond Bank is oftentimes the lender of last resort. One of my goals is to make the bond bank one of the first tools that local governments come to.
When session started, I naturally assumed my role was to go and talk to legislators about the issues that my office found important. I found people telling me, wait a minute, you're not supposed to do that. You're supposed to go through lobbyists. I’m like, ‘Why? Why can’t I?’ And that's something I tend to always ask is, ‘Why?’ So I started saying, ‘Well, these are the issues that I find important.’
One of the things I was concerned about when it comes to rural Indiana was not just the rural communities, but also hospitals. Health care is a big issue these days, and rural hospitals have a hard time competing with the big monopolistic nonprofits. So I started saying, ‘How can we help rural communities through the Bond Bank?’ The Bond Bank only had the ability to do bonds or loans for 10 years. Most big projects need a much larger runway— 20 or 25 years. So I presented that idea to the leadership. That bill passed.
You wouldn’t think the treasurer’s office would be involved in finding solutions for health care problems.
That's what's fascinating about this job, and now you see why I'm having so much fun.
[We also offer] 529 plans, helping kids go to college. To me that's really important because I grew up in Nebraska, Indiana. I'm the first one in my family ever to go to college and I grew up really poor. I didn't get the chance to do Little League or swim practice or [Boy] Scouts like other kids, like my own kids got to do.
I spent my weekends and my summers helping my dad, who was a laborer. I remember one day, pushing a wheelbarrow of cement. I was 11 years old, the age of my youngest son right now, and I remember thinking, this stinks. There's no way I want to do this the rest of my life. I need to go to college. Now 529 plans give kids an opportunity and parents an opportunity to actually start saving for that.
You see there's a Millennium Falcon [model on my desk]. So if I'm not pointing out how geeky I am, I am 100% a geek. The reason I have that is we're a small office and we say we're a ragtag group of rebels. Our mission is to blow up Death Stars because we're smaller, more nimble.
There was a community in Fulton County; they spent all this money on a new 911 center, but they couldn't get it to work. We got ATT and Motorola and everybody in the same room and said, ‘What's going on?’ In two weeks, they got it resolved. I want to say it was because our office is super smart. All we did was get people who weren’t talking to each other, and kind of cut through the red tape.
That's the blowing up of the Death Stars.
What's been the most surprising part so far of your role five months in?
Honestly, it surprised me how much bureaucracy and red tape there is. I always ask, ‘Why?’ since I grew up in poverty. Why can't I do this? And as a software engineer, you learn to ask why. You'll have 15 mistakes before you get to the right solution, but that's part of the process.
I find that in state government, people are not always comfortable when a statewide elected official says, ‘Why are we doing it this way? Is there a reason?’ Sometimes there's a very good reason, but if not, why can’t we do it differently? It's gotten me in trouble a little bit. But we've also gotten some things done.
When you say that's gotten you in trouble, what do you mean?
What I mean, is people [say] that's not the way you're supposed to do this. I think people expect me to sit behind that desk and then go to a few dinners and shake some hands. That's not my style. I wear the suit because I want to be respectful to the state of Indiana, but generally if you want to see how Daniel normally dresses right there in jeans and cowboy shirt, me on my horse. When I’m not doing interviews, I'm usually wearing jeans. This weekend I spent my time brush hogging a field, because that's just who I am.
One new law you haven't touched on yet was the law limiting environmental, social, and corporate governance (ESG) investing. Why do you think it was important for House Bill 1008 to pass?
I truly believe in that issue. If we look at the markets you have a lot of investment fund managers who have been pushing policy, not just looking at the fiduciary reasons for why to invest. I am uncomfortable with that. Since I grew up in poverty you don't ever escape that even though it's not my experience now. You always know that’s in the back of your mind. I see family members, I see relatives, they're surviving on pensions, that's if they're lucky. Many of them are surviving on just Social Security.
If you're a wealthy person, you can afford to say, ‘I'm going to invest in such a way that maybe I won't make as much money, but that's okay because I'm going to feel good about my investments. I want to invest in the environment.’ That's a great, absolutely worthy goal. I'm an outdoorsman. I love taking care of our planet, but at the same time, when you're looking at somebody who has driven a highway truck for the county, someone who's been a teacher, someone who has worked in these halls. I've got people in my office who have worked here for 30 years that are hardworking, great people. But they're not millionaires. They're not rich.
If they had to choose between paying for a mortgage and paying for medicine, then we're doing something wrong. So in my mind, we all need to focus on what is the best return on investment; anything beyond that, then we're not doing our duty.
Unfortunately, that's been a trend the last decade or so, where there have been a lot of these ESG funds focusing on other issues, and I'm not saying those issues aren't worthy. And if an ESG-focused fund makes money, it’s still the best return on investment.
That's my role. I'm the chief investment officer, and I should be out there advocating for bringing the best return to the state of Indiana, and best return to [the Indiana Public Retirement System] as one of the board members.
Can you explain how this will work? What will the state do differently?
We have to be looking first and foremost at what's the best return.
I always use a figurative ACME investment fund manager. If they say, ‘Hey, we have an ESG commitment. We're part of XYZ ESG Alliance.’ They want to be carbon neutral by 2030 or something like that, we're going to say since you've made that commitment, what you're saying is you're not looking at the financial [aspect]. You're willing to take a hit on the return because of your political views. Your political views are, hey, we don't like coal, or we don't like fossil fuels. Okay, that's fair. Lots of people have that philosophy, but the reality is, that means you're going to get less of a return on your overall investment.
What we're going to simply do is we're going to present that to the [Indiana Public Retirement System] board members. Now, INPRS will look at who are the other companies that get similar returns and have similar fees. So let's say ACME has a 6.2% return on their investment, but we can find a company that is similar that has a 6.8% return. That's a better return. So we're going to stop using ACME and we're going to use the new company.
Now it could be that ACME company may actually have the best return and we say, ‘Sorry, we can't find anybody comparable.’ That's perfectly legitimate. So since we are focusing only on the financial return, then we're going to say, ‘Well, we're going to continue with ACME.’
Have you started compiling a list of investment fund managers the state shouldn’t be using?
We're working on the process first. The law doesn’t take effect until July 1, so we can't do anything until then. I don't want it to be a witch hunt. I want to say here's the policy, and then this is how we're executing the law. I want it to be fair across the board.
In 2018 you led the fight to keep the language in the Indiana Republican platform saying that marriage should be between a man and a woman. Is there a place for you to voice your opinion on social matters while serving in the treasurer's office?
The office itself doesn't get into social issues as much. It is a lot of numbers. But at the same time, I am who I am. I'm the first Latter Day Saint to hold statewide office.
I'm definitely not afraid to talk about my faith. I chose my faith. In fact, if you look in my office, there are lots of things about my faith here. That leatherbound book right there is a Book of Mormon in Spanish, the one that I used as a missionary in South America. I'm still bilingual which really freaks people out a lot. The last thing they expect is the cowboy from Morgan County to be bilingual.
Yes, I have my beliefs that I feel very strongly about. And I do believe that marriage is important. I do believe that just as a regular citizen I have the right, and I will exercise that right, to speak what I believe in.
Now, I also believe that while I have the right to speak about what I believe in, so do other people. One of the things that people especially talk about in 2018 that they forget is my whole point was advocating for having the discussion because there wasn't going to be a discussion. Let's have that conversation out in public.
There's no doubt I'm a conservative. I'm not going to hide that.
That was a pretty bold push back then because you were fighting against party leadership on a controversial issue.Were you worried that it was going to impact any future political aspirations?
I wasn't and here's why. Obviously I want to try to serve. I want to try to be involved.
Honestly, I don't expect to be in politics my whole life. This is my first time ever having politics as a full-time role. This might be the first and last moment I ever do that. If I go back to my farm, ride my horses and I start a new business when I'm done doing this, I'm perfectly content doing that. I'm not making any plans for the future either. I just want to be a really good treasurer right now. I'm having fun with this.
You’ve talked in detail about your rural Indiana roots. How important do you think it is to have an elected state official that comes from rural Indiana to give a voice to those portions of our state?
I think that's really important. People who get elected, usually it's a numbers game. They're from Fort Wayne or Evansville or Indianapolis. They come from these areas where there are a large amount of people. We didn't have anybody from rural Indiana.
That gives me the opportunity to be a voice for issues that folks who don't live in rural Indiana or haven't lived in rural Indiana since they were children [may not understand]. Like rural broadband, that is one of the most important things we as a state can be doing. Fortunately, we are working really hard at that. Take a child like me who grew up in rural Indiana, if they have broadband and they have the dreams to go to college someday, the tools are there. But if they don't have broadband they're already starting behind.
I look at it like electricity was 100 years ago. Can you imagine people living without electricity now? Of course not.
Everyone can now work from home. You could work for Google and live in Posey County and think about how that also is an amazing opportunity for small businesses to get started. When I started my business as a software engineer in Martinsville, Indiana, people were like nobody in Martinsville needs you. Well of course. My clients weren't in Martinsville.
But at the same time, what did I get out of Martinsville? I got the ability — I remember when my wife and I picked our little farm 21 years ago — to raise my children. I always wanted my kids to be able to drive an old pickup truck to school and nobody would look at them sideways. My older son got to do that. He thought it was the coolest thing in the world to drive the old farm truck. It was rusty. It was loud. But he would drive that and he was just proud as punch. I will talk about horses all day long. My kids all got to show in 4H. My 11-year-old still shows in 4H.
Those of us who enjoy and choose a rural lifestyle, there's no reason we can't also be able to provide and have successful careers.
We obviously have a gubernatorial election coming up. Do you plan to endorse anyone?
Honestly, so far, the people running, I know them. They’re friends. So I'm going to let them have all the fun that I did and just focus on their races; and me, I'm going to focus on being state treasurer. At this point in time, I am not looking at getting involved in any races right now because I'm frankly kind of busy doing this.
Contact Kaitlin Lange on Twitter @kaitlin_lange or at [email protected].
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Mike Braun on why he wants to be in politics ‘at a level of significance’
EDITOR’S NOTE: This is one in a series of profiles of the candidates running for Indiana governor.
JASPER, Ind. — Mike Braun was a former two-term state representative in 2018 when he compared himself to the ultimate “outsider”: President Donald J. Trump.
Braun used that label to defeat two sitting congressmen in a Republican U.S. Senate primary race he had begun with about 1% of support in an internal poll. Then he used five Trump Make America Great Again rallies and $11 million of his own money (and another $20 million from an undisclosed donor) to upset Democratic U.S. Sen. Joe Donnelly.
“Here, we come in as a sitting senator — it’s a much different dynamic in how the political market is going to accept you,” Braun said of his current campaign, as opposed to the one he largely self-funded in 2018. (A conciliation agreement made public in late March revealed that the Federal Election Commission fined Braun’s 2018 campaign $159,000 for failing to properly disclose more than $11 million in transactions from July 2017 through December 2018.)
“I think we’re in good shape because we’re fairly solid when you look at the record I’ve got,” he said of the current campaign, in which he repeatedly invites Hoosier voters to examine his record in office. “Politically, this is less of a mystery in terms of what to do. We just need to execute in a similar way to what we did in ’18 and get the message out that will resonate with Hoosiers. I feel confident we’re going to be able to do that.”
Sen. Braun continues to bill himself as the “outsider” — along with former Commerce Secretary Brad Chambers — as he steers through an unprecedented six-person Republican gubernatorial field that also includes Lt. Gov. Suzanne Crouch, businessman Eric Doden, former state Attorney General Curtis Hill and Indianapolis mom Jamie Reitenour.
Normally, Hoosier Republicans coalesce around a single candidate for an open governor’s race, often turning a simple candidacy into a movement. But not this time.
Past Republican nominees and governors were not outsiders — they were ultimate insiders. Edgar Whitcomb sought the office while serving as secretary of state; Doc Bowen as speaker of the House; Richard O. Ristine, Robert Orr and John Mutz as lieutenant governors; Linley Pearson as attorney general; David McIntosh and Mike Pence as congressmen; Mitch Daniels as an outgoing White House budget director; and Eric Holcomb as a former aide to Daniels, U.S. Rep. John Hostettler and U.S. Sen. Dan Coats (before becoming a state GOP chair and then lieutenant governor).
Toward the end of the first homestretch debate at the Carmel Palladium on March 11, Hill wondered why Braun was seeking the governor’s office if his one term in the U.S. Senate had been so successful.
“I thought he was very well equipped for the job,” Hill said. “He talks about how tough it is in D.C. I want him to go back and continue the fight; he gave up the fight. Will he give up the fight as governor?”
Braun responded, “I spent 37 years building a little scrappy business into a regional, national and international company. And that is what I ran for Senate on. It resonated overwhelmingly. If you like me as your senator, you’ll like me better as governor.”
Throughout Indiana history, former governors — from Oliver P. Morton to Evan Bayh — found career-end refuge in the U.S. Senate. Braun is doing it in reverse.
“You know why?” he asked in his unassuming office at his company Meyer Distributing in Jasper. “Because they’re from the farm system of politics. The people who got done being governor just weren’t done with politics. They wanted to continue. My blessing is I did something in the real world first before I decided to get into politics at a level of significance.”
Asked if he is more of an executive than a legislator, Braun responded, “I feel I’m good at both because legislatively I knew what to get done as a legislator. I passed a unique regional authority bill that helped us down here on a road project we talked about for 40 years in the abstract. To me, if you’re an entrepreneur, you know how to get from here to there.”
During the Carmel debate, Braun called himself the “most fiscally conservative” Republican and a freshman who has been honored by independent groups for passing legislation. Chambers reminded him: “You’ve been in the Senate for an additional $7 trillion to $9 trillion in borrowing.”
Asked if he would like to make a rebuttal, Braun said, “I think I’ve got one,” while the audience laughed.
Braun is proud of his Senate record. “I base that mostly upon all the hard work invested as a senator, but a record that is generally resonating with Hoosiers and the fact that I visit all 92 counties each year,” he said. “Something you probably aren’t aware of, but we recently announced we’ve completed 11,000 cases for Hoosiers. We did that on behalf of veterans, immigration, Social Security and the whole spectrum of how you can get entangled with the federal government. That is one of the proudest parts of being a U.S. senator.
“It’s very important for anyone who wants to lead our state [that they’d] better be there with a track record,” he said at the Carmel debate. “You won’t have to figure out what they might do when they say they want to aspire to something like this. You need to be willing to flesh out those ideas. Of anyone on the stage here, I have the most recent track record on what’s happened, when you have to vote, what you’re really for, not what you say you’re going to be for.”
“I think when [Braun] talks about being a proven conservative, he’s served in the U.S. Senate for six years and has votes that can reaffirm that,” Laura Merrifield Wilson, an associate professor in the History & Political Science department at the University of Indianapolis, told State Affairs. “He had been in the General Assembly before that and could point to certain things. That’s going to help especially with your Republican primary in the state of Indiana, which is going to be very heavily conservative.”
Braun and the city of Jasper
To understand what makes Mike Braun tick, you have to travel to Jasper, a small city about an hour northeast of Evansville. “I have been blessed to be raised in a place like Jasper,” he said during the Carmel debate. “It’s a community based on faith, family, freedom and opportunity.”
Braun left Jasper to attend Wabash College and then earned a Master of Business Administration from Harvard University. He said many of his classmates went to Wall Street or Silicon Valley, but he headed back home. He bought what he calls a “hardscrabble” company — Meyer Body — and built it into a sprawling 1,500-employee national enterprise that distributes various products, from auto parts to industrial supplies.
“There’s no substitute about seeing the context of where you’re coming from,” the 70-year-old said last November during a walking tour of this 270,000-square-foot complex. “My major piece of work — you’re looking at it right here.”
In Hoosier politics, a candidate for governor most likely points to his public service record, which in Braun’s case is his 10 years on the local school board, three years in the Indiana House and five-plus years in the U.S. Senate. But he attributes much of his policy underpinnings to the seven acres in Jasper that are home to Meyer Distributing. It is a beehive of activity, with beeping forklifts and transporters shifting and loading product onto tractor-trailers while Aerosmith rock music blares in the background.
It was here 15 years ago where he pursued a new path toward providing more cost-effective health care options for his employees that has transformed his viewpoint on commodity-draining states and private industries. “I fixed health care in my own business, have healthier employees, cut costs 15 years ago, created health care consumers out of my employees and know some of the things I can do for coverage of our own state employees,” he said.
“We’ve got one of the highest health care costs of any state and some of the poorest health care outcomes,” Braun added.
Will that translate to 6.8 million Hoosiers? Can you take those fundamental building blocks on health coverage and bring them to the masses?
“Sure, you can,” he responded. “That’s owning your own health care and well-being. That’s basically what I did here. I gave the best tools to my employees to do that. I put skin in the game on their minor health care to where they shop around for the small stuff, and they’ve got the best coverage when they get critically ill or have a bad accident. Insurance companies told me all of that. They were making so much money on our plan back then I decided to self-insure and basically solved health care as most companies would love to do, but had to be entrepreneurial. I just basically took what the insurance companies told me, saw how much money they were making covering my business, created it as a cost center and not a profit center and that’s how I fixed things.”
What would a Gov. Mike Braun administration look like?
“What I’ll bring to bear as the governor will be someone who will be entrepreneurial politically,” Braun said. “To me, if you’re a good entrepreneur, politics is easier than building a business. It’s just got tighter compression in terms of the political hurdles you need to jump.”
On his campaign website, Braun expresses optimism about Indiana’s future and says his concerns for the next generation’s welfare are driving his run for governor. Having served Hoosiers in Washington, he believes that solutions to the state’s issues lie locally, not with “special interests and career politicians in D.C.”
Braun has laid out a 12-point agenda that includes growing Hoosier jobs and the economy; improving education; implementing affordable health care; embracing reliable, affordable and clean energy; preserving agriculture; and cutting taxes while reducing the size of government.
His campaign website also addresses hot-button issues:
- “Put kids first” by “making sure divisive theories like critical race theory or discussions about sexual orientation and gender identity have no place in our public schools.”
- “Protect parental rights”: He will fight to “protect the rights of parents to shield their children from divisive ideologies by ensuring parents have transparent access and meaningful input on curriculum and materials in our schools.”
- “Stand up to woke corporations”: He says, “ESG [environmental, social and governance] puts investors and retirees at financial risk and will have no place in the Indiana state government.”
- “Pro-life means pro-family”: “State lawmakers must work to ensure the gains we have made to protect life are secured and strengthened, while working to help mothers and their infants receive the care and social support they deserve to ensure a healthy start to life.”
- “Standing with law enforcement”: He vows “to make sure the justice system is not failing them [law enforcement] by refusing to detain dangerous criminals, manipulating the bail system, and intentionally refusing to enforce laws based on a political ideology.”
- “Securing our southern border”: Braun explains, “Joe Biden and the left have created a humanitarian and national security crisis on our southern border. [I] will work to fund solutions that keep criminals and drugs, like fentanyl, from entering our country.”
- “Defend our constitutional rights”: “The rights of law-abiding gun owners, the freedom to practice our religion, and the rights of parents to protect their children from leftist ideology are under attack.” He says he “will never waver when it comes to defending every Hoosier’s rights to life, liberty, and the pursuit of happiness.”
- “Election security and reform”: “The right of Americans to cast their vote in fair and secure elections is essential to the survival of our Republic. Hoosiers must trust that our elections are free from fraud and guarantee that every legal vote is counted accurately.”
- “No more mandates or lockdowns”: “The lockdowns during the COVID-19 pandemic were a disaster for our state and led to business closures, job losses, mental health issues, learning loss, and still failed to protect the most vulnerable. As Governor, Mike Braun will never lockdown our state, mandate masks for our kids, or tell someone their job or business is not essential.”
At the Palladium on March 11, Braun added that the government “came up with the term ‘you’re essential; you’re not essential’” during the COVID-19 pandemic. “I never thought that would happen in our own Hoosier State,” he said. “When you have that type of bureaucratic determination, try to explain that to my wife and all the other merchants in downtown Jasper. They were out of business for a long time. You never know when it’s going to creep into your own state. It was very disappointing.”
Endorsed by Trump
Braun possesses one important element in his primary race: the imprimatur of Donald Trump. “I can tell you that every one of my opponents would have loved to have the endorsement in a state like Indiana,” he said in his Jasper office.
When Trump endorsed Braun, the former president was facing 91 criminal charges in two federal jurisdictions and two in Manhattan and Georgia (since reduced to 88 when three charges were dropped in Atlanta).
“There’s a political intertwining,” Braun said of the charges facing Trump, who the senator has twice voted to acquit during Senate impeachment trials. Following his 2021 acquittal vote, Braun said, “The riot on January 6th was horrific and should be universally condemned, and while I listened to both President Trump’s defense and the House Managers’ arguments, I believe it is unconstitutional to hold a trial to remove a former President from an office he no longer holds and feel a vote to convict would have deep negative implications for the First Amendment and due process.”
“Whether those indictments get parlayed into a conviction, I’m just extrapolating what I see Republican primary voters are doing,” he said. “I don’t think that makes much difference.”
In the days leading up to Jan. 6, 2021, Sen. Braun was supportive of efforts to challenge Electoral College certification. But after the Trump-inspired mob overran the U.S. Capitol, assaulting more than 150 cops while seeking to hunt down Vice President Mike Pence, Braun reversed course, saying he “didn’t feel comfortable with today’s events.” He said election integrity is “still a valid issue.”
Since Jan. 6, Trump has talked about nullifying the U.S. Constitution and called for the execution of the outgoing chairman of the Joint Chiefs of Staff, Gen. Mark Milley. Does that type of rhetoric concern Braun?
“Obviously, that stuff is not the stuff I would put out there,” he responded during the November tour of his company. “I think that hurts rather than helps the cause because it further polarizes the people that might even like his policies. That’s a difference in approach. I respect everyone’s ability on how they’re going to sell themselves. I would stick on looking at the record in terms of the way it was pre-COVID, and the stuff you can’t change, I don’t know really what the point would be to further talk about it, because you can’t fix it. That toothpaste is out of the tube.”
Wilson of the University of Indianapolis said of Braun: “He’s been able to effectively align himself with Donald Trump. He did that back in 2018, in the Republican primary for U.S. Senate against Todd Rokita and Luke Messer. He was clearly the Trump candidate, and that plays well in Indiana, where Donald Trump has won by 20% in the last few presidential election cycles.”
What type of governor would Braun be?
When Mike Braun served on the local school board, Mitch Daniels was governor. During Braun’s three-year General Assembly tenure, Mike Pence and Eric Holcomb were governors. What did he glean from their leadership styles?
“I’ll be able to distill best practices,” he said. “Look what Mitch Daniels did. He came in 2004, he inherited a budget that was in the red that had been run recently by Democrats. So he had to get the state’s financial cash flowing. And then you look at what he did when he started to address issues. We are the ‘Crossroads of America’ and we weren’t even funding roads the right way. Almost every penny of the fuel tax was being spent on other stuff. He started fixing things that would have been most apparent that needed to be fixed.”
Braun noted that Gov. Daniels wasn’t afraid to spend political capital.
“One reason he did that with good leadership, besides the fact that he’s a brilliant mind, was he was also willing to take risks,” Braun said. “If you’re not willing to take risks, you’re going to be in a broad band of mediocracy, whether it’s in business or government. You don’t want to take on too much; you want to leave your neck intact politically and operationally, and he was willing to do that. I think Pence and Holcomb inherited a much better-run state government and have enhanced it in their own ways since then.
“The difference between me and a Pence or a Holcomb would be [that] I spent my time in the trenches of building a business from scratch,” added Braun, who said he will continue to invite anyone to Jasper on Fridays to talk about issues. “That’s why I took time to show you.”
Statehouse reporter Rory Appleton contributed to this story.
about Braun
- Age: 70
- Hometown: Jasper, Indiana
- Education: Master of Business Administration, Harvard Business School (1978); Wabash College (1976)
- Family: Married to Maureen Braun since 1976, with four children, Ashley, Kristen, Jason and Jeff
- Job: U.S senator from Indiana since 2019
- Work history: Member of the Indiana House of Representatives from the 63rd district from 2014 to 2017; owner of Meyer Distributing (formerly Meyer Body) since the mid-1980s
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Brian Howey is senior writer and columnist for Howey Politics Indiana/State Affairs. Find Howey on Facebook and X @hwypol.
Who is Jamie Reitenour? Indianapolis mom mobilized volunteers to make governor’s ballot
EDITOR’S NOTE: This is one in a series of profiles of the candidates running for Indiana governor.
ZIONSVILLE, Ind. — It wasn’t the largest campaign event the 2024 election cycle is likely to see.
About 15 people, some of them children, gathered on a rainy April night at Our Place Coffee, nestled just feet from the watchful eye of Zionsville’s Abraham Lincoln mural. But Republican gubernatorial candidate Jamie Reitenour, an Indianapolis mom with no previous political experience, spoke with every single one of them.
It was one part coffee-and-issues politicking and one part informal Bible study, complete with scripture quiz questions for the kids in attendance.
Reitenour, well-worn Bible in hand, shared her oft-repeated story of being called by God to run for governor about six years ago — a destiny confirmed by friends and strangers alike along the way, she said. This charge, she told the group, would allow her to rise above traditional campaign currency, such as fundraising dollars and polling numbers.
Suzanne and Shon Hough sponsored the event after meeting Reitenour at their shared church, Horizon Christian Fellowship in Lawrence.
“As soon as we met her, we knew this is someone to support,” Suzanne Hough said. “We knew she wasn’t a politician. She was called. She has a love and compassion for people.”
That is how Reitenour has made it this far — how she gathered the 4,500 state-mandated signatures to qualify for the May 7 primary ballot, how she’s made it onto a stage filled with more experienced and wealthier opponents. For more than a year, she’s hosted several small events per week throughout the state, traveling some 35,000 miles, by her count.
The dozen or so latte-sipping supporters had a part to play, the candidate said.
“Go to your contact lists and tell them about our Facebook,” Reitenour said. “We could reach 144 people today if we all did that.”
The call
Reitenour’s purpose changed in 2017 while walking through downtown Indianapolis with her husband, Nathan.
“I just heard a whisper: You’re going to be the governor of Indiana,” Reitenour told State Affairs.
The couple wandered over to the governor’s mansion.
“We looked at it and thought, ‘That does not look like our family,’” she recalled. “So I just put the calling on the shelf.”
Indiana requires gubernatorial candidates to have lived in the state for at least five years. She had only just moved from Michigan.
Reitenour believed the country was in a good spot under then-President Donald Trump. Why would she need to run?
“I just thought about it,” Reitenour said. “Why would the Lord call an ordinary person to something like that when the nation was doing so well? But the reality of scripture is that you see these times where people are called, and you can see the reasons for the calling around them.”
Her regular Bible contemplation soon took her to the Book of Nehemiah, who was a governor. Another sign, she said.
The state’s response to the COVID-19 pandemic set off alarm bells for Reitenour, who considered steps like mask requirements an affront to personal liberty. She brings up the subject often, and it made it into her coffeehouse remarks.
“How am I in a conservative state, but I don’t feel free?” she told the crowd.
After COVID-19 and the election of President Joe Biden, Reitenour began to think more seriously about running for governor.
Her mission was affirmed first by a close friend, whom Reitenour said received a similar calling from God to help her candidacy, and then by strangers, whom she said confirmed her destiny during separate chance meetings at a Panera Bread location.
She began to meet with church groups and advocacy organizations that align with her views, including Moms for Liberty and Indiana Right to Life. Despite being referred to as an activist on the campaign trail, Reitenour said she is not part of any activism group.
Getting on the ballot
This network of like-minded supporters would soon serve as the volunteer arm of Reitenour’s campaign.
Indiana requires candidates for governor to collect at least 4,500 signatures from voters, including at least 500 from each of the state’s nine congressional districts. It’s a tall order even for seasoned politicians, who often hire specialized operatives for the task.
“The mystery of how we did that will also be the mystery of how we win,” Reitenour said.
She focused on growing supporters and gathering signatures at each small event she hosted, then mobilizing those attendees to gather still more for her.
“I had a formula in my heart for this that the Lord gave me at 4 a.m. one morning,” she said.
The campaign
Reitenour made the ballot, but she is the least-known candidate in a field that includes Sen. Mike Braun, Lt. Gov. Suzanne Crouch, former state Attorney General Curtis Hill, former state Secretary of Commerce Brad Chambers and Eric Doden, a Fort Wayne businessman and previous president of the Indiana Economic Development Corp.
She has no previous political experience. She is a stay-at-home mom who also homeschools her five children and volunteers through ministry. Her previous work experience includes compliance management at a mortgage company, secretarial work and even a stint as an assistant coach in women’s field hockey.
Reitenour was selected in the governor’s race by just 2% of respondents in a recent State Affairs/Howey Politics Indiana poll, tying her with Hill for last place behind front-runner Braun (44%). She has consistently polled in the low single digits.
While other gubernatorial candidates can draw from years of campaign fundraising experience or millions in personal finances, Reitenour had raised just a little more than $54,000 as of March 31.
She has thus found herself paddling in a proverbial ocean of campaign spending.
The four top-polling candidates — Braun, Chambers, Doden and Crouch — have spent a combined $20 million.
After participating in the first gubernatorial debate on March 11, Reitenour did not qualify for a March 27 debate hosted by WISH-TV due to her fundraising numbers, as the television station required candidates to have raised $300,000 by December.
She was also excluded from a March 26 Fox59/CBS4 debate for not reaching a 5% polling threshold. She will be included in the final April 23 debate, hosted by the Indiana Debate Commission.
Reitenour has campaigned using a constantly shuffling group of volunteers. She has only one full-time employee: campaign assistant Casey Pierce, who met Reitenour through his mother’s church.
“It just felt like the right thing to do,” Pierce said of joining the campaign. He has never worked in politics before.
Pierce called his initial meeting with Reitenour “a Holy Spirit encounter.”
Reitenour’s platform
Reitenour described education as the state’s “greatest vulnerability,” and thus her primary platform.
“The next generation is not being educated well, and this has been a long time coming,” Reitenour said.
She has received guidance from the Hamilton County chapter of Moms for Liberty, which made national headlines in 2023 after using a quote attributed to Adolf Hitler in its first newsletter. The nonprofit, which pushes against socially minded education reforms like critical race theory, subsequently apologized.
Reitenour likewise opposes ideas like social-emotional learning in classrooms. Her plan also proposes removing technology from grades K-5, calling for private businesses to sponsor classrooms and requiring all students to pursue an apprenticeship before high school graduation.
She also favors an audit of the Indiana Economic Development Corp., tax cuts, a focus on investing in small towns and generally “pointing Indiana in the direction of family.”
The future
At her coffee shop appearance, Reitenour shied away from admitting her long odds in the race.
“The political system is meant to squeeze people out, but I am working against it,” she said.
She pledged to continue organizing no matter the primary election results.
About Reitenour
- Age: 44
- Hometown: Indianapolis
- Education: Psychology degree from Missouri State University
- Family: Married to Nathan Reitenour, with five children, ages 13, 11, 10, 9 and 4
- Job: Stay-at-home mom, homeschool teacher
- Work history: Former compliance manager at Windsor Capital Mortgage, former athletic director at Calvary Christian School (at Calvary Chapel Vista church in California)
Read these related stories
- Eric Doden is running from behind but hopes his ‘bold vision’ will propel him forward
- Suzanne Crouch positions herself as a ‘different’ candidate for the voiceless
- Mike Braun on why he wants to be in politics ‘at a level of significance’
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Child care: Where Republican candidates for governor stand
Six candidates are seeking the Republican nomination for Indiana governor in the May 7 primary. State Affairs is providing looks at their stances on several issues. Jennifer McCormick is unopposed for the Democratic nomination.
Indiana’s high cost of child care ranks as a primary concern for many of the state’s families.
According to Child Care Aware of America, a nonprofit organization that studies child care costs, Indiana ranks as the eighth most expensive state for infant and toddler care. The cost for caring for a baby averages 14.5% of a family’s median income, while toddler care is 12.9%.
Only 5% of Indiana families can afford infant care, the Economic Policy Institute found.
State Affairs asked each of the six Republicans vying for Indiana governor — U.S. Sen. Mike Braun, former state Secretary of Commerce Brad Chambers, Lt. Gov. Suzanne Crouch, Fort Wayne businessman Eric Doden, former state Attorney General Curtis Hill and Indianapolis mother Jamie Reitenour — how they would lower Indiana families’ child care costs if elected.
Here are their responses.
Mike Braun
“The high cost of child care burdens Hoosier families and businesses, who are trying to recruit and retain the best workers. As governor, I am open to and will work on solutions that will reduce the cost of child care, which is a win for our economy and families.”
Brad Chambers
“As governor, I’ll explore strategic expansions of all-day pre-K for 3- and 4-year-olds, including potentially increasing the income eligibility level for state-funded pre-K programs. I’ll create a state-level child care tax credit that requires recipients to work to be eligible to receive it.”
Chambers said he would also explore incentives for employer-sponsored child care.
Suzanne Crouch
“First, I would lead the effort to eliminate the state’s individual income tax, which will mean more money in families’ pockets and help reduce the financial strain of child care expenses … As governor, I would propose that the General Assembly put a priority on early childhood education throughout Indiana.”
Crouch would also support the expansion of at-home and religious-based child care, she said, noting Indiana has “some of the highest relative child care costs in the country.”
Eric Doden
“I’ve offered a bold plan to expand pre-K access to every community in the state. By partnering with communities, nonprofits and education partners, we will begin addressing this important need. … We need a state with thriving communities and access to opportunity. Cost of child care concerns are downstream of family formation rates, good-paying jobs, home ownership and a host of other economic and community issues.”
Curtis Hill
“The government is not responsible for providing child care for private sector employees. Its responsibility is to dismantle the licensing and regulatory burden that prohibits new child care providers from entering the market. If we want to lower the cost of child care, we must cut the government regulations forcing child care facilities to either close or raise prices to meet unnecessary government requirements.”
Jamie Reitenour
“We cannot bear down on taxpayers for everything. We just cannot do it. But we can talk to the private sector and reason together. Can we have in-house day cares at offices? Yes. Can we have employers operate growth centers for employees’ kids? Yes. Taxpayers are not the answer; the private sector is. With competition for qualified workers, larger businesses already employ creative benefits, including child care assistance, to attract talent.”
Read these related stories:
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