AdvOCACY STARTS WITH

POLICY InteLLIGENCE

State Affairs combines media reach with real legislative intelligence, so advertisers understand how issues form, move, and take hold nationwide.

INTEL That Informs Strategy

We don’t just provide reach. We provide context.

State Affairs gives you visibility into the policy forces shaping your audience.

See issues as they form, move, and take hold nationwide.

INSIGHTS FOR ADVOCACY

SENTIMENT SIGNALS

Understand how issues are being talked about across states and stakeholders.

• Understand the tone around key debates
• Catch narrative shifts early
• Adjust messaging with confidence

ISSUE MOMENTUM

See where issues are gaining traction and why.

• Spot where attention is building across states
• Identify geographic concentration early
• Anticipate where issues are moving next

Trusted Policy Destination

State Affairs is where professionals go to understand the business of policy before decisions are made.

• Credible, brand-safe editorial context
• Association with trusted statehouse reporting
• Surrounded by real policy decision makers

STRATEGIC CAMPAIGN TIMING

Use real policy signals to guide when and where you show up.

• Align messaging with the policy cycle
• Prioritize states based on issue movement
• Adapt campaigns as dynamics shift

HOW ADVOCACY TEAMS USE THE PLATFORM

Use real policy signals to decide where and when you show up.

Healthcare (Medicaid)

Aligned outreach with lawmakers during active Medicaid reimbursement debates across multiple states.

Outcome: Presence across 12 priority legislative states during active reimbursement negotiations.

Energy Developer

Timed campaigns around permitting and renewable hearings in key jurisdictions.

Outcome: Visibility during active regulatory windows across 10+ energy-producing states.

Financial Services Firm

Shaped thought leadership around emerging state AI and fintech regulation.

Outcome: Early positioning across 8 states drafting new financial frameworks.

Technology Association

Coordinated a multi-state campaign around privacy and AI governance bills.

Outcome: Consistent presence across 20+ active state policy debates.

INSIGHT BUILT INTO EVERY CAMPAIGN

When you work with State Affairs, you don’t just buy media — you gain the policy context that makes every placement more effective.

Our team helps shape targeting, messaging, and timing so campaigns align with how issues are actually moving across states.