Chambers pushing hard to show differences between himself and Braun

GOP gubernatorial candidate Brad Chambers speaks at Dentons Legislative Conference. (Credit: Mark Curry)

Dec 21, 2023

INDIANAPOLIS – As 2023 fades into the epic campaign year of 2024, the “How do you do, this is why I’m running for governor” phase in this unprecedented five-way Indiana Republican primary is drawing to a close.

The campaigns of the frontrunning U.S. Sen. Mike Braun, along with Lt. Gov. Suzanne Crouch, Eric Doden, Brad Chambers and Curtis Hill have been seen in the prism of parades, county fairs, and joint appearances while the self-funded campaigns have been running bio TV ads. Now they will be girding for “contrast” in the final five months before the May primary.

That contrast between Sen. Braun and former Commerce secretary Chambers has the potential of defining this next sequence of the race. Or as Chambers put it in an exclusive 30-minute HPI Interview on Monday, “I’m in this race to grow the economy. That message seems to be resonating. More importantly, the contrast is starting to reveal itself.” 

Howey Politics Indiana sat down Monday with Chambers and his campaign braintrust at his downtown headquarters in what used to be the Barstool Media studio of former Colts punter Pat McAfee. Walk in through the Meridian Street front door and to the right one will find  a half basketball court. 

To the left is a white board conference room, where Chambers and the former leadership of the Indiana Republican Party that includes Marty Obst, Matt Huckleby and Kyle Hupfer gather to plan strategy.

This coming campaign contrast will be tricky. Since 2004 when Mitch Daniels first ran for governor, the gubernatorial landscape has largely played out in a positive vein, sans the grainy black and white TV ads with sinister music. While Daniels cruised through two campaigns on a largely upbeat note, in 2012 Mike Pence’s decision not to go negative in the final two weeks almost resulted in a loss to Democrat John Gregg.

When HPI sat down with Sen. Braun last month in Jasper, Chambers was on his mind. “He has a lot of liquidity which is formidable,” Braun noted. “He’ll have to use most of it for name ID.”

Watch for the CHIPS Act that was sponsored by U.S. Sen. Todd Young and signed into law by President Biden as the first contrast battleground. “Mike Braun, in another central contrast, voted against the CHIPS Act,” Chambers said. “I happened to bring in six companies that were relying on the CHIPS Act.”

Braun, Doden and Crouch are expected to use the LEAP Lebanon Innovation District as a contrast to Chambers, who developed it during his two years as secretary of commerce. “That was a bold, confident decision for the good of the state,” Chambers told HPI. “That’s a 5-, 10-, 15-, 20-year decision while politicians make decisions in three-year increments because it’s the election cycle.”

Senior Chambers campaign consultant Marty Obst said that prior to Chambers’ entry into the race four months ago, this emerging campaign braintrust spent more than nine months surveying data to see “if there’s a path for Brad” to win a primary against a sitting U.S. senator and lieutenant governor.

“Everything has been very static,” Obst said. “Still to this day the numbers have not moved considerably. Braun is still considered the frontrunner. His support, from everything I’ve seen, is incredibly soft. They tend to generally like him but they don’t know why.”

In a Tuesday phone call, Hupfer told HPI he expects the campaign will be “late moving,” saying, “I still feel that we’re in the first inning. People will focus late, engage late and move late.”

Obst added, “We’ve put the resources together to sustain a $15 million to $17 million fight throughout the primary and put on a lot of pressure from everyone else to respond. That’s what we wanted to do with our race which is to make everyone react to us. So far we feel pretty confident in that.”

HPI conducted this interview with Chambers, with Obst, campaign manager Huckleby and press secretary Luke Thomas sitting in. It covered the campaign, his design of the LEAP district, and whether Indiana should make an attempt to build stadiums for the Chicago Bears and White Sox in The Region:

Q. You entered the race in August. Walk us through what you’ve accomplished over the last four months.

A. It was a new experience; never done it before. I had no expectations or preconceived notions. I just wanted to engage voters and tell them my background, introduce myself, my vision for Indiana, and why I’m running for governor. I’ve been criss-crossing the state ever since. I’m really finding good reception to my background and my optimistic view of Indiana. I’m not focused on all the bad things. What I am focused on is how to fix the things that are normal and how to make us better, and that’s by growing the economy, right? I believe. That’s why I’m in this race which is to grow the economy. If you have a growing economy you can fix education, support public safety, improve health care and mental health. That message seems to be resonating. And I’m having fun doing it.

GOP gubernatorial candidate Brad Chambers with his campaign team. (Credit: Brian Howey)

Q. You’ve done four or five joint appearances with the other GOP candidates. What have you learned?

A. The rest of them are pretty seasoned, if you will, politicians. They’re pretty prescriptive on how they show up. I’m not. I’m authentic in talking about my background, my passion and aspiration for the state. I’ve been on an upward trajectory in getting comfortable in those formats. More importantly, the contrast is starting to reveal itself.

Q. What is that contrast? What is your contrast with Sen. Braun, for instance? He’s still portraying himself as an outsider.

A.  That’s just disingenuous at best and dishonest at worst. I don’t know when you’re in the most exclusive club in the country, the U.S. Senate, how you’re an outsider. I happen to believe the voters of Indiana are smart and they’ll figure things out. So the voters will decide whether he’s an outsider or not. What does an outsider mean? To me it means I’ve never been in politics before. I’ve never run for public office. Truthfully stated I’m the only one in the race who has never run for public office before. I’m the only one in this race that started a business from zero and has built it consistently for 40 years. I seem to be the only candidate in the race focused on growing the economy, lifting the people up, taking the proceeds of a growing economy to address the needs of government to improve quality of life. So there are a number of contrasts evolving between me, my background and my focus.

Q. How does the Boone County LEAP district play into this race, because it’s taking on a political sheen. Talk about your role in this and how you believe it will play out?

A. I think it’s a clear distinction between politicians and someone who is viewing and preparing to make bold, confident decisions for the good of the state. That was a bold, confident decision for the good of the state. That’s a 5-, 10-, 15-, 20-year decision while politicians they make decisions in three-year increments because it’s the election cycle. The fact that they are all criticizing that decision I think is a really good contrast. It certainly separates me as being a bold, confident decision-maker who’s doing what’s best for Indiana versus someone who is taking a poll to decide what decisions to make. That’s not the way I’d run state government. I believe Indiana has this great product and we have to go get the economy we want, not just accept an economy that shows up. LEAP is an investment of going and getting the economy we want. When I decided to launch into LEAP – leap into LEAP – I studied the globe. I studied the U.S., I studied what our competitors are doing in North Carolina, Arizona, Ohio, Texas and China. China has been doing LEAP districts for 40 years. North Carolina launched one 50 years ago. (Gov.) Doug Ducey started one in Arizona 10 years ago after the great financial crisis. We’re behind. Indiana is this great product but we’ve got to go play to win. We have to play economic offense. LEAP is an investment playing economic offense. I like to say we would be pouring concrete, putting up steel and hiring high wage jobs for Intel if LEAP were there a year and a half ago or two years ago. We were super competitive for Intel and we missed it because we weren’t ready. LEAP is an investment.

Q. The American West has huge water issues. Does Indiana have water issues?

A. Indiana has an abundance of water, it’s just not always in the right location. There should have been a statewide water study done before I showed up as secretary of Commerce for my dollar a year.

Q. Did you institute a statewide water study?

A. No, I was busy developing LEAP. As governor, I would. We have to inventory our most valuable resource. We have a strategic advantage in water compared to the West. It’s a strategic advantage that can power our economy. Of course you want to manage that asset. That’s why you need a strategic water study that identifies where the abundance is, where it needs to be and how to get there. We were in the study/strategy side of LEAP water. We identified a few things. 1. We believed, and it was in study, so there was no decision-making. We were laying out a strategy to solve a few problems and maximize some potential. We were identifying sources of water and  studying the capacity of those to make sure, to ensure that no other community was going to be affected, a.k.a. Lafayette. It was being studied, no decisions were being made. And there was a community and a region that we knew that over time was going to have depleted water resources. That’s Boone County. That study the legislature has known about it; for 25 or 30 years that there was no one solving the problem. My view was we could solve the problem; the distribution and transportation of the water to a place that needs it, it’s been documented for 30 years. We can solve that problem by using in-bound economic development. Let’s take the burden off taxpayers. Let’s use in-bound new incremental revenues and economic development to solve that water problem; that water transportation problem, if the studies concluded that no one would be negatively affected. That was the thesis. I think that thesis is continuing down its evaluation process.

Q. And now politics has caught up with it.

A. But of course. That’s the difference between career politicians versus a growth strategist, a business guy playing to win. That’s the real contrast. It’s a career politician looking for something to beat me on versus someone who believes passionately that Indiana can play to win, should play to win, is now going to play to win with LEAP, and I think we’ve got to look at the Lilly investment. The ink wasn’t dry on the LEAP district and (Eli) Lilly (Company) announced its largest investment in its history.

Q. And that came after considerable consternation that Eli Lilly was even going to invest further in the state due to the 2022 abortion restriction law.

A. Correct. It validated immediately the strategy that came from a self-made business guy earning a dollar a year to help our state out as secretary of commerce. They were going to go to North Carolina or Ireland again with that $4 billion. We showed up with this plan. We’re playing to win and they said, “Yep, we like it and we’re gonna invest here.” So it validated immediately the strategy, the theory, the thesis of LEAP; how that LEAP strategy can accelerate and support economic growth in Indiana. LEAP is a competitive tool not against St. Joe County or Vanderburgh County or Vigo County. It’s an asset against Ohio, North Carolina, Ireland, China and Texas. I think it proved itself with just the Lilly transaction.

Q. Will there be similar opportunities or dilemmas with the coming automakers’ strategy to convert from the internal combustion engine to electric vehicles?  Ohio and Michigan are building new EV battery factories. There’s one coming to New Carlisle.

A. My north star was raising wages in Indiana and making sure Indiana gets more than its fair share of global trade. It should. We have great universities, great people, great workforce and location. We have stable government. We’ve got low taxation. We have a 100-year history of building things in advanced manufacturing. There’s a trillion dollars coming out of China. There are hundreds of billions of dollars circulating in  the country due to energy transition. Indiana should get more than its fair share. I set out to do that. During my term as secretary of commerce not only did we break every economic development record in state history, we brought in new industry: EV batteries. They had never been here before. Mike Braun, in another central contrast, voted against the CHIPS Act. I happened to bring in six companies that were relying on the CHIPS Act, on Todd Young’s vote for the CHIPS Act.

Q. So Odon, Ind., is becoming a semi-conductor hub.

A. LEAP and Lafayette are also going to be semi-conductor opportunities. Crane Naval Center is an incredible asset for the state. But remember, we had no semi-conductors until we launched that task force as secretary of commerce. I am future-focused, determined to grow the economy with high-wage jobs and keep our college kids here, because they are making economic decisions when they graduate from Purdue, Ball State and Rose-Hulman. They are looking at that $75,000 they spent on their education and they say, “I need a return on investment. Where am I going to go, Colorado? Or Indiana?” High wage jobs not only lift Hoosiers up but keeps our college kids here and grows our population. Population growth turns into workforce and workforce turns into community growth. So another contrast with Sen. Braun is he voted against the CHIPS Act and I brought in six companies on the back of it.

Q. Do you have any concerns about Nippon Steel buying U.S. Steel?

A. I don’t know enough about it to comment.

Q. Walk me though what we should be looking for from the Chambers campaign between now and May.

A. I think we’ve built a serious campaign in a short period of time, right at four months since I announced. I announced because I looked under the hood of this great state and my saying is “Indiana is great but it can be even better.” I want to play economic offense to lift people up and that message seems to be resonating. Fundraising, if you believe that’s a version of a poll, is very very strong.  People are supporting this campaign. Obviously I’m very invested. It means a lot that people are investing in us and believing this non-politician/businessman’s approach. We’ve been rolling policy out and there’s more to come.  I’m clear-eyed that we’re up against a long-time politician with a lot of name ID. The only thing I can control is my message and our hard work. Our message has been well-received.

Q. You seeded your campaign $5 million, and you’re leading in large donations over the last month or so. Do you expect to write another $5 million check between now and the primary?

A. I love the fact we have enormous momentum on fundraising because that means that people are buying the mission. I invested significantly because I’m not a career politician and I need to establish name ID. The fact that people are investing right alongside me means that message is attracting voters and investment. We’re in it to win it.

Q. When I traveled with Gov. Holcomb last June we spent some time talking about Chicago. I never wrote it up, but he’s concerned about the impact of a Chicago economic slide would have on Indiana. And if you want to get him animated just bring up the South Shore double tracking and the West Lake extension. There are two Chicago sports franchises, the Bears and the White Sox, which are looking for new stadiums. Should Indiana make a play for the Bears and White Sox?

A. Why don’t we swing for the fences in Indiana.

Q. We could put a stadium/entertainment district in Crown Point integrated with the West Lake South Shore extension.

A. That’s exactly the line of thinking we should have. We are a great state with a great product. We should absolutely dream those big dreams. We have never been at this level of capital investment in state history. We proved it’s doable. Let’s shoot higher.Let’s shoot for the stars. I believe we could get them if we put our mind to it. The northern part of our state has enormous potential; enormous untapped potential. The double track is just the start. I’m excited about those types of opportunities. We’re humble, but let’s be confident, too. It just takes someone outside of politics to really inject that confidence into this great product. 

Brian Howey is senior writer and columnist for Howey Politics Indiana/State Affairs. Find Howey on Facebook and X @hwypol.

Correction: Thursday’s Howey Politics Indiana incorrectly reported that U.S. Sen. Mike Braun voted for the National Defense Authorization Act. Braun voted against the Act.

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